As a Visa cardholder, you have access to many different deals and benefits. Some provided directly by Visa and others by third parties.
Most cardholders don’t know about these benefits and aren’t aware of how they can access them.
Visa asked us to help solve this problem.
Visa Cards Africa is a platform designed to house all the benefits you get as a Visa cardholder in a single place. It caters for Gold, Platinum, Signature and Infinite cardholders with one login and registration experience that then shows the relevant information for the card type.
The platform is comprehensive and incorporates the following: a 24 hour concierge service, exclusive discounts on car rentals and hotel bookings, special offers and discounts from visa partners, purchase protection & extended warranty on purchased items, airport lounge access, airport dining options and travel insurance. It gives you the ability Manage warranty or insurance claims on purchased items, make claims on travel or medical issues, contact various parties in case of an emergency and even generate travel insurance documents.
The platform brings together Visa and 3rd party APIs along with custom web services to give the user a seamless experience. We also developed a Visa Cards API that allows eligible banks in Africa to create their own bespoke front end for the platform or integrate Visa Cards Africa right into their own banking apps and websites.
Visa Cards Africa Android and IOS APP
In 2020, my team was given the opportunity to create an app version of the Visa Cards platform. This app needed to be delivered before the start of Visa's next financial year in October 2020. Weekly proof-of-work submissions were required, so planning and optimising workflows was critical. My team laid out a day-by-day project plan with all milestones and deliverables.
We used the existing platform UX flows and designs as a basis for this project and looked for ways to make the UX even simpler for cardholders. We also used the increased screen real estate and mobile interactions to reduce visual clutter and help present information more clearly.
The Visa Cards App was successfully delivered on the 30th of September 2020 and will deployed on the Google Play Store and Apple App stores shortly.
Yearly design refresh
My team refreshed the Visa Cards platform design and content each year post launch to keep the platform up-to-date with the brand's evolving CI.
From left to right: V3 app, V2 mobile and V1 mobile.
From left to right: V3 app, V2 mobile and V1 mobile.
Launching the platform and Visa Infinite Card
Visa Infinite and the Visa Cards Africa platform were both launched first to Absa banks' wealth teams in Johannesburg and Cape Town. In order to demonstrate the benefits of the Infinite card, we crafted an experience that mimicked the treatment an Infinite cardholder can expect. Guests were taken to the venue in an exclusive limo service and were treated like distinguished guests upon arrival.
The Visa Infinite product and digital platform was launched to Absa bank's private bankers.
The platform was initially launched exclusively for Infinite cardholders, but was later expanded to cater for Gold, Platinum, Signature and Infinite cards. This video was created to give an overview of all the benefits an Infinite card offers.
The platform was available on iPads for bankers to sign up and demo to help immerse them in the experience their customers would have with a Visa Infinite card and the Visa Cards Africa platform.