NEOM is the world’s most ambitious infrastructure project today and a new vision of what the future could be. It’s a 26,500KM² region in the Saudi Arabian desert where brilliant minds are collaborating to define, design and build new cities, revolutionize industries and drive step-change innovations that will change the way we live at a time when the world needs fresh thinking and new solutions.
Our challenge was to raise global awareness and understanding of NEOM’s ambition to become a global enactor of meaningful change by communicating a compelling mission statement for NEOM and each of its 14 different sectors - engaging hearts and minds with an open invitation to be part of the change.
Humans have embraced change to make the world better for ourselves and one another since the very beginning. NEOM is a place designed to concentrate and accelerate the human drive for progress. It’s a blank canvas for a new era of sustainable living. A place Made to Change. This film was written to launch NEOM's new brand platform.
Director: Dave Meyers
Cinematographer: Scott Cunningham
Production Designer: Francois Audoy
Cinematographer: Scott Cunningham
Production Designer: Francois Audoy