Yer Bastid is a sadly unfinished Android and iOS game for On One - A UK-based bicycle brand.
Yer bastid was to be used as a CRM tool for the brand. The project was abandoned after the main client left to start his own company. Users would sign up and consent to sharing their information with On One. In exchange, they got to play an awesome, fun game and start to earn point that could be exchanged for discounts on bikes, components and apparel.
The user controlled a biker hurtling along a bike path. Tilting the phone steered the biker and tapping the screen made him bunnyhop over obstacles. The speed of the biker increased over time and the goal is to stay on as long as possible. Three different bikes were available, each with their own characteristics. Three different environments were also created for users to bike through.
