We were asked to help expose Visa’s new payment technology, Visa Checkout, to some of ABSA’s top bankers in South Africa.
Visa Checkout is a secure payment method that uses a username and password instead of credit card details and allows safe 1 click purchases.
Visa and ABSA were holding a charity golf day, and we thought this was the perfect opportunity to expose the bankers to checkout. We created a donation website for the golf day and gave the bankers an incentive to use Visa Checkout. Any donation made through the platform on the day would gain the donor access to a specially designed golf tee on the 8th hole with a swinging camera rig attached. The donor would tee off and we would automatically capture video of them in a 360 degree arc, showing off their golf swing from all angles. this footage would be automatically uploaded to the Visa Swing website and could be posted to social media. Additionally, the top two donors on the day and 1 randomly chosen donor would be entered into a 19 metre putting challenge for a chance to win R100 000
The bankers were sent an email before the event explaining the donation platform, prizes and encouraging them to sign up to Visa Checkout.
On the day, the bankers had a shotgun tee off, meaning we had 4 players at our tee at any one time. Promoters encouraged them to make a donation and step onto the tee to have their swing captured.