In 2013, Samsung was a major sponsor of EDM events in South Africa. They were looking for a way to engage with party-goers and learn about their habits.
#GALAXYexperience was an app conceived to address both needs. It gave party-goers real utility by helping them find the best parties and check-in to them so others could see where the crowds were at. Users could even record their dance activity and movements and share their own photos.
Usage and activity within the app was rewarded with points that could be used to purchase Samsung products and tickets to #GALAXYexperience events.
The user interface had automatic day and night mode switching which could also be manually selected.
This app was created in 2013 and is no longer available on the Google Play store.
Awards & Accolades
Bronze - Apps and Interface designs. The Loerie Awards
Craft Certificate. The Loerie Awards
3rd place in digital. Creative Circle Ad of the Month