Creative direction, concept, and art direction for various projects for Corona beer in South Africa.
Corona Best Sunset on Earth
The King James Group was asked to pitch on a project for Corona in order to secure the account for AbinBev's Global brand (Corona, Budweiser, Stella Artois, & Becks.) I worked with the ECDs of King James in Cape Town and a team of creatives and strategists on the pitch concept and presentation. Corona Best Sunset on Earth was the creative platform and idea that we used to win the account and shortly after, the team in our Cape Town office executed the campaign.
Summer Love
Corona Sunset Sessions were a series of smaller parties hosted by Corona at venues around South Africa. And in 2018, the brand was looking for an anthem to tie all these events together. We saw this as an opportunity to create branded content in the form of a commissioned single and music video. Kyle Deutsch wrote and performed Summer Love which was produced by our partners, Ganja Beats. We landed on the idea of a roadtrip where Kyle was searching for his summer love travelling from area to area just as the Sunset Sessions moved from town to town along the coast. The song was played or performed at each event and became a hit across the country, even reaching number the number 1 spot on East Coast Radio.
Hidden Paradise
Art Direction for various events and campaigns
